With so many marketing platforms, gurus, and “must-do” strategies, it’s not wonder marketing can feel overwhelming. Add family life into the mis and suddenly you’re left thinking, Where do I even start? The good news? Marketing doesn’t have to be complicated. In fact, there are just three essentials you need to focus on. Hooray for simple!
The Problem: Why Marketing Feels So Overwhelming
Here’s the thing. Marketing advice is everywhere. One minute someone tells you to “post Reels daily,” the next it’s “you must build a funnel,” or “send emails every week.” Before you know it, your marketing to-do-list is a mile long, and you’re running yourself into burnout.
But here’s the truth. You don’t need to be across every platform or jump on every trend to grow a successful business. You don’t need to do all the things. You just need to focus on the right things.
The 3 Marketing Must-Dos for Busy Mumbosses
1. Know Your Customer (Clarity First)
You’ve probably heard the saying, “when you try to sell to everyone, you end up selling to no one.” Marketing only works when you know exactly who you’re talking to.
In stead of saying, “I target women aged 25-55,” get specific. Maybe it’s, “I target mums in their 30s who want to feel stylish but don’t have much time.” The more specific you are, the easier it is to identify your ideal customers’ pain points, and the easier it becomes to write messages that truly connect.
Quick Action: Write down 3 things your ideal customer worries about daily.
2. Have a Clear Offer (Make It Easy to Buy)
If people don’t understand what you do or how it helps them, they won’t buy. It’s as simple as that.
Simplify your offer into one clear solution. Think about how your product or service helps solve the pain points you wrote about in step 1.
Quick Action: Write a one-liner that explains what you do in plain English and how it solves your customers’ problem.
3. Show Up Consistently (Visibility Creates Trust)
People buy from businesses they know, like, and trust. And consistency is what builds that trust.
But let’s keep it reel. Consistency doesn’t mean posting every day on every platform. It means finding a rhythm that you can stick with, even in the weeks when you’ve got sick kids at home or five different school activities to juggle.
Pick one or two platforms where your audience hangs out and commit to a routine you know you can manage.
Quick Action: Choose your “minimum commitment” (for example: 2 Instagram posts + 1 story per week). The key is choosing a pace you can maintain, no matter what life throws at you.
What You Can Stop Worrying About (Ditch These)
Here’s what you can let go of right now:
- Being on every platform: Just focus where your people are.
- Perfect branding: You don’t need fancy graphics to connect.
- Going viral: Slow, steady growth wins every time.
- Posting daily: Quality and consistency matter so much more.
Bring It All Together
You don’t need to follow every trend or work 24/7 to grow your business. All you really need is:
- Clarity about who your customer is and what they care about.
- A clear offer that solves their problem.
- Consistency in showing up.
Keep it simple, Mumboss, you’ve got this!